SHW Storytelling

Zac was carried up the steps to the pool deck by his carer. His little seven-year-old self, unable to master the coordination and muscle tone necessary to navigate the steps.The video footage of Zac walking up those same steps 10 weeks later, with him turning to face the camera with...

‘How about a please and thank you young man? The list of annoying reminders from my childhood elders still ring in my ears. What’s the shrill message about manners from your early years? Some days in business it seems manners are no longer required. ‘Pleases’ and messages of appreciation & recognition are overlooked...

Your clients, prospects and members of your business networks prioritise the growth of their enterprises over the growth of yours. It makes sense then that the more you help them achieve that growth, the closer you are to them and the more memorable you and your business will be. Here are 7...

Prospect:‘You’re ***bleeping*** kidding me?Real people write every lead generation and client retention message?Why do that when you could print every word? Is it a sweat shop operation?’So went a set of questions that were sprayed at me recently.A picture tells a thousand words. You be the judge.And why handwritten? Because...

Don’t skim read – there is a significant freebie attached. Have you noticed how difficult it is to get the attention of decision-makers, especially online? It seems everyone is frantic. ‘Busy’ has become a badge of distinction. That means that your message may be getting lost in the forever-amplifying noise. If securing new clients...

The Dead Sea is dead because it has only inflow. No outflow. Salinity has built up over many years and evaporation is causing water levels to drop. While that creates the environment for a fun outdoor ‘float’ experience – this body of water is devoid of life. I’ve recently met 2 very different...